we done some research that demonstrates the study of service quality as enterprise growth factor because the business world is in constant progress generating competitiveness, which is necessary to survive the company, introduce differential, seeking benefits that can attract, retain, satisfy and customer loyalty. To achieve these goals we must always understand and meet the consumer so that he will feel confidence in the products and services the company is offering. It is considered that the company, always do research with their customers, to know how is the quality of care, because only then you can find your strengths and weaknesses. It is essential that companies have a good relationship with its customers, who can identify what their needs, thus avoiding the dissatisfaction, managing to maintain a lasting relationship. This paper aims, through literature and field research, promotes knowledge about the quality of care, thus achieving permanence in the market before their competitors.
We will keep you happy!
Researchers are categorical in saying that it costs five times more to attract a new customer than to maintain an old one. It is simpler and cheaper to keep the customer inside the house than to win over others. In this way, one of the main tasks of the company is to keep its loyal consumers satisfied, so the organization will have a continued existence since customer satisfaction directly affects its profitability. In a heated and competitive market, those who serve the consumer the best will come out ahead.